Built on a sideline in Shellharbour, by people still standing on one.

Kickd is made by Kickd Game Day App Pty Ltd, an Australian company in Shellharbour on the NSW South Coast. It is built by Brett and Michelle. Brett has spent five years coaching junior sport and still coaches, which is the whole reason the app exists.

It started with a piece of paper

Anyone who has coached juniors knows the problem. You are watching the game, managing the bench, working out who is due a run, and trying to keep a rough tally in your head or on a scrap of paper that goes through the wash. At full time a parent asks, politely, whether their kid got a fair go — and you genuinely do not know. You think so. You cannot show it.

Kickd does the counting. The clock runs, the rotations are tracked, and every player’s minutes are there at the whistle. That is the part that turned into everything else: if the app already knows who is on the field, it can log the scores and the stats too, and by the end of the season it holds a record that backs selection and grading instead of a memory.

One app, the whole journey

The thing we learned quickly is that a coach who starts at Under 6 does not want a different app at Under 14. So Kickd runs ten sports from Under 6s to Opens: rugby league, soccer, netball, AFL, hockey, rugby union, Oztag, touch football, basketball and water polo. Each one has its own positions, its own rotation rules and its own stat set, because a netball bib is not an AFL line and pretending otherwise makes an app nobody trusts.

It is built for the conditions the game is actually played in. It works completely offline at a ground with no reception, the clock keeps running when the phone goes in your pocket, and there is nothing to wear, charge or lose.

Who it is for, and who pays

197 teams have run a live match on Kickd and logged 504 matches between them, across all ten sports. They come from whole clubs rather than scattered teams, led by a cluster of clubs here in the Illawarra, and more than 100 of them are on a paid plan.

Parents, players and supporters never pay. They follow the match live, see their own stats and vote for Player of the Match, free, and that is not a trial. A coach pays for their team, or a club covers every team on one plan. Grassroots sport already asks families for enough.

How we work

There is no support desk. Email hello@kickd.au and you get one of us, usually within a business day. A good share of what is in the app is there because a coach wrote in and asked for it, and in several sports the stat sets were shaped by coaches who use them every weekend.

We take the children’s side of this seriously. Under-13s never have their own accounts, a minor’s login requires a parent’s explicit consent that can be withdrawn at any time, junior results are shown at team level only, and no health information is ever collected. The detail is on the child safety page and in the privacy policy.